Some interesting figures...

As promised here are some interesting figures about my newsletter.

I sent it almost 1 week ago to 319 members... I send the mail with the "request receipt" option, and in the mail I've put a link that people had to click to read the newsletter...
So, what are the results?

Out of 319 mails:
15 failed right away!
16 receipts were received! (note that there's no obligation to send a receipt when you open a mail, so that figure does not mean that much...)
17 send me back an error message as : "Unknown account", "mailbox full"...
2 asked me to be removed from my sending list.
and 1 guy replied to me!!

Ok, if I'm adding those figures, I'm far away from the 319 members!! What happened to the rest... I don't know, probably lost somewhere in cyberspace in some unused or not checked regularly mailboxes... Who knows?!?

The last figure I have is the number of clicks on the link. That's probably the more interesting figure as it shows how many people actually open the page to read the newsletter! And the answer is 34!

Also note that I was asking some feedback about the newsletter and that I only received 1 answer!!!

So, if you're wondering why you have difficulties to communicate with your downline... Don't worry, it seems it's quite normal to have a few replies... I've often heard about the 10% rule, meaning if you have 100 members, only 10 will be active ones... Well, it seems to fit well with my newsletter!

Should that bother me ? Should I stop to write this newsletter? NO, I WON'T !

I'm still convinced that COMMUNICATION is THE KEY! And I'll do all I can to communicate, then members will take it or leave, but I won't have anything to regret... I would have done my part of the job!

This lesson is also good for you that may find it hard to recruit new members, should you stop promoting? NO! Should you stop welcoming new members? NO! Why? Because, it's a number game! You might need to send hundreds mails to have a few that are actually read, but at the end of the day that worth it! You don't need to have a 100% response rate, all you need is some very good active members... Those people are the more difficult ones to find but when you'll do, it will compensate for all the inactive ones you met before! Trust me;-)

Ok, have a good promotion work... and go communicate! ;-)